Here's an awesome, short exercise, made famous by P90X, that really works your abs well! Anyone can do this and we recommend doing as much of this exercise a. P90X Plus + Interval X Plus and ABS/Core DVD Workout Video Tony Horton Beachbody. 3.6 out of 5 stars 3. 90 Day Workout Program 12 Exercise Videos.

The Beachbody Company is a publicly traded American fitness and media company based in Santa Monica, California. It operates the brands Beachbody On Demand, Team Beachbody and Openfit. The company also sells 'superfoods' and other dietary supplements such as Shakeology and Beachbar^[1] through direct response infomercials^[2] and multi-level marketing via independent Team Beachbody 'coaches' who serve as sales consultants.^[3]

In 2015, it released a 'Netflix for fitness' streaming service of all exercise workout DVDs known as Beachbody On Demand. The service has reported 2 million subscribers and received more than half a million new subscribers during the first 3 months of the COVID-19 pandemic.^[4][5] In 2019, the company introduced a nutrition programming and tracking app with live workouts called Openfit.^[6]

History[edit]

The company was founded in 1998 by Carl Daikeler and Jon Congdon in Santa Monica, California.^[7] Daikeler was previously in informercials for Lifeline Gym and :08 Min Abs in the 1990s. The founders received $500,000 in angel investing, developed a series of workout videos and bought the website Beachbody.com.^[2][8]

In 2005, P90X, or Power 90 Extreme, was created by Tony Horton as a commercial home exercise regimen and developed as a successor to the program called 'Power 90'. It consists of a training program that uses cross-training and periodization, combined with a nutrition and dietary supplement plan.^[9] It was heavily marketed through infomercials and celebrity endorsements.^{[10][verification needed]} In 2007, customers began selling workout DVDs.^[2]

Controversy[edit]

Between June and November 2017, advertising watchdog organization Truth in Advertising found that Beachbody distributors were making false and unsubstantiated income claims to promote the company’s business opportunity.^[11] The FTC has stated that 99.6% of all MLM participants will lose money, after factoring in the costs to join.^[12]

In 2017, Beachbody agreed to pay $3.6 million to settle a lawsuit from the city of Santa Monica over automatic credit card renewals. It was alleged that Beachbody was charging its customers’ credit cards on an automatic, recurring basis without the required written consent of those customers.^[13]

Divisions[edit]

Team Beachbody[edit]

Team Beachbody encourages members of the general public to enroll as 'coaches'. These customers-turned-salespeople register online as a 'coach' and sell fitness packages using Beachbody products and programs including workout DVDs, food supplements and meal plans and in turn earning up to 25% commission^[14] for each sale.^[15] Carl Daikeler, a co-founder described coaches as serving as 'walking billboards and salespeople who want to help their family and friends...'^[3] and that the 'average lifespan' of a coach is three months. In 2013, CNN reported that within two years of Team Beachbody's launch, sales of the parent company's products rose more than 60%.^[16]

An article by Michelle Ruiz for Cosmopolitan's website in 2015 reports that the 'pyramid setup' garners criticism from some who call Team BeachBody a 'scheme' and that anyone can register online as a coach. The article also quotes Marion Nestle PhD, a professor of nutrition and food studies at New York University, as saying 'It never ceases to amaze me that anyone would fall for anything like this. ... It's about making money.'^[15]

An article in The Philadelphia Inquirer by Anna Orso in 2018 profiles Team Beachbody coaches and reports that coaches earned an average of $2,600 per year (not accounting for expenses) and that more than half of all coaches earn nothing. The company claimed that their pyramid-like sales structure is not an illegal pyramid scheme.^[14][17]

Shakelogy is a dietary supplement that is sold by Team Beachbody. It was formulated by Darin Olien, who also co-created the company's plant-based Ultimate Reset 21-day detox programme.^[18]

Beachbody On Demand[edit]

The company introduced a video on demand streaming subscription service known as Beachbody On Demand in 2015 with a library of at-home workouts from programs such as Insanity and P90X.^[4] According to the CEO, the company's board was hesitant to offer all of its workout DVDs for a single subscription rate.^[2]

Its programs include Morning Meltdown 100, 80 Day Obsession, LIIFT4, 21 Day Fix and Insanity.^[19][7]

Due to lockdowns associated with the COVID-19 pandemic, Beachbody On Demand experienced growth of more than 300 percent in new subscribers, passing 2 million overall by April 2020.^[20] The company announced that it would stream free classes for children on Vimeo during the pandemic.^[21]

Openfit[edit]

In 2018, Congdon co-founded a personalized nutrition programming and tracking app with 'FaceTime for fitness' live group classes called Openfit.^[6] The company acquired LeBron James and Arnold Schwarzenegger's Ladder, which develops nutritional products to help athletes with severe cramping after James had issues in the 2014 NBA Finals. The terms of the deal were not disclosed, James and Schwarzenegger remained minority stakeholders.^[22]

References[edit]

1. ^Day, Hannah; Jones, as told to Alexis (November 5, 2019). 'At 237 Lbs., I Was Embarrassed To Go To The Gym. So I Did An At-Home BeachBody Program—And Lost 117 Lbs'. Women's Health. Retrieved January 8, 2021.
2. ^ ^abcdDebter, Lauren (April 10, 2018). 'Inside Beachbody's Billion-Dollar Fat Burning Empire'. Forbes.
3. ^ ^abRovell, Darren (January 31, 2011). 'Beachbody Grows Exponentially Thanks To Network Marketing'. CNBC. Archived from the original on October 13, 2012. Retrieved April 1, 2012.
4. ^ ^abSmith, Rob. 'Beachbody CEO: file sharing and piracy 'costs us millions''. finance.yahoo.com. Retrieved January 8, 2021.
5. ^'Fitness streaming businesses surge amid the pandemic'. CNBC. February 6, 2021. Retrieved February 7, 2021.
6. ^ ^abEllingson, Annlee (November 7, 2019). 'Openfit launches 'FaceTime for fitness' with live workout coaching'. www.bizjournals.com. Retrieved February 7, 2021.
7. ^ ^abDiana Olick, CNBC. 'Get really fit by hitting the basement.' May 27, 2016. Retrieved Sep 5, 2018.
8. ^Noto, Anthony (May 5, 2017). 'BeachBody CEO discusses journey from '8-Minute Abs' to creating the 'Netflix for fitness''. www.bizjournals.com. Retrieved February 7, 2021.
9. ^'What is the P90X workout? Rep. Paul Ryan credits Tony Horton fitness routine for keeping in shape'. NY Daily News. August 15, 2012. Retrieved August 15, 2014.
10. ^Townsend, Matt (September 7, 2012). 'Ripple Effect: Beachbody LLC flexing its muscles following success of P90X program'. Chicago Tribune.
11. ^TINA (December 18, 2017). 'TEAM BEACHBODY INCOME CLAIMS DATABASE'. Truth in Advertising. Retrieved September 15, 2020.
12. ^Jon M. Taylor, MBA, Ph.D. 'Appendix 7E: MLM Profit and loss rates vs. various income options'(PDF). FTC. Retrieved September 15, 2020.CS1 maint: multiple names: authors list (link)
13. ^Howard Fine (August 29, 2017). 'Beachbody Agrees to Pay $3.6 Million to Settle Case Over Automatic Credit Card Renewals'. Los Angeles Business Journal. Retrieved September 15, 2020.
14. ^ ^abOrso, Anna (May 21, 2018). 'Behind those before-and-after Instagram photos: Money, marketing and meal replacements'. The Philadelphia Inquirer.
15. ^ ^abMichelle Ruiz (July 22, 2015). 'This Cultish Workout Is All Over Your Social Media Feeds — But Is It Legit?'. cosmopolitan.com.
16. ^Hicken, Melanie (January 9, 2013). 'The money behind Herbalife, Mary Kay and others'. CNNMoney.
17. ^'Statement of Independent Coach Earnings December 29, 2016 – December 27, 2017 1'(PDF). Beachbody.com. Retrieved March 5, 2019.
18. ^Rainbow, Sophie (July 14, 2020). 'Who is Darin Olien? Meet the author and Zac Efron's pal'. www.standard.co.uk. Retrieved February 7, 2021.
19. ^Malik, Naureen S (March 24, 2020). 'Almost Overnight, the $100 Billion Fitness Industry Goes Virtual'. Bloomberg.com. Retrieved January 8, 2021.
20. ^Haithman, Diane (May 18, 2020). 'Beachbody Sees Gains'. labusinessjournal.com. Los Angeles Business Journal. Retrieved February 7, 2021.
21. ^'Coronavirus quarantines causing home fitness programs to skyrocket'. Fox Business. Retrieved February 7, 2021.
22. ^Young, Jabari (December 2, 2020). 'LeBron James, Arnold Schwarzenegger's Sports Nutrition Company Sells to Fitness Platform Openfit'. NBC Los Angeles. Retrieved February 7, 2021.

Anyone who’s been within earshot of me in the past several months knows that I’ve taken the plunge and joined the P90X craze, which has been a journey unto itself. P90X, as many of you probably know, is a workout-at-home program that has users cycling through about ten DVDs repeatedly over the course of ninety days. As a result, we P90Xers are exposed to the same jokes, the same comments, and the same chatter day after day, week after week, and at the center of it all is fitness guru Tony Horton, who takes us to hell and back every day with a colorful cast of supporting characters. It doesn’t take long to grow attached to some of these oft-silent people in the background, and I know many users have their favorites (as well as those they detest). With that in mind, I decided to compile a list — a ranking of all the supporting cast members from worst to best. There were definitely some difficult decisions, but hey, I know it’s hard. It’s supposed to be!

Some clarification before we begin. This list only includes the original P90X. P90X Plus and P90X2 are not represented.

Let’s get busy.

23. Dom

Here’s why Dom is the very worst supporting cast member of P90X. While all of us are sweating and panting away during the torturous, evil DVD known as “Plymometrics” (jump training, essentially), Dom is bouncing around with his spring-loaded legs as if it ain’t no thing. Even worse, he shows EVERYONE up whenever he can, particularly during Jump Knee Tucks, which are the “mother of all the moves” on the “mother of all the workouts.” Here I am, struggling to jump in place like some demented frog, and there’s Dom — boing boing boing. This may be the mother of all the moves, but he is the MOTHER OF ALL ASSHOLES. At that moment, as I see death approaching me (or maybe it’s just the salty sweat in my eyes), I hate Dom more than anything in life. I’m sure he’s a lovely guy though!

22. Katie

This chatterbox is truly the most annoying person in the P90X oeuvre. Appearing on the Back & Biceps DVD, she spends most of the workout clamoring for the spotlight with perky, irritating squeaks and comments. Even worse, towards the end of the DVD when our aforementioned backs and biceps are nothing but loose putty incapable of even the mildest exertion, she volunteers to perform the HARDEST pull-up in the history of pull-ups: the corn cob. Trust me: when you hear her chirp, “I’m gonna do CORN COB!” you’ll want to absolutely punch her in the face (not that I condone violence towards women, but I mean, c’mon…).

WHERE’S YOUR CORN COB NOW?? (I know that makes no sense)

If you need a break from the countdown, do it now. Do NOT sit down. Don’t go eating a pastrami sandwich. Hamburger bad, fries bad, Coca-Cola bad. Drink your water, people.

Mini-break… Break’s over!

21. Wesley Idol

Here’s the problem with Wesley Idol. He allegedly introduced Tony to the Kenpo-X routine (which isn’t THAT great, by the by), and yet Wesley barely seems to be able to properly keep up. I mean, I know Wesley ONLY BLEEDS ON THE INSIDE, but that doesn’t mean he’s allowed to be so slow while doing CLAW PULL PUNCH! CLAW PULL PUNCH! SWORD HAMMER! SWORD HAMMER! Sorry. It just takes over. Anyway, I have some serious questions about Wesley’s form, which is not to say that mine is better (I’m very awkward and tend to fall over for no particular reason), but seriously, if you are the Grand Poobah of Kenpo-X, at least be awesome at it.

20. Timmy

I feel like Timmy would have been a decent guy had he been on any other DVD, but as the fates would have it, he wound up on Back & Biceps with Katie, and this punk (who could surely beat me to a pulp — he was a Marine, after all) sort of suffers because of it. He feeds on Katie’s energy, and it’s not long before the two are practically yapping away, vying for attention. Excuse me, but Tony’s trying to teach a class here, okay? Shut it.

19. Phil

Talk about surly. Our resident lawyer / karate master / caveman, Phil serves as the most humorless guy in the cast. And we have some pretty humorless people (including DOM). I don’t know why Phil is so mad — maybe it’s the janky haircut he sports every time he’s on camera, or maybe it’s that he’s so muscular he can’t do seated spine stretch like everyone else — but either way, I can assure you he’s NO fun. Turn that frown upside-down, brohan.

18. Vanessa

Vanessa is something of a brute. She doesn’t really have much personality, and really the only thing I can consistently remember about her is that her shirt was light green at the beginning of Kenpo-X (it turns to dark green. Sweat, etc.). I think I heard a rumor somewhere that she’s engaged to Jason from Ab Ripper X (lucky her: he’s the RIP KING). Perhaps that’s mentioned on the Cardio-X DVD, which I’ve never used (but I believe they’re both on it). Anyway, I’m getting off topic. The point is that Vanessa is mean, and I question her footwork during Kenpo. THERE. I said it.

17. Scotty Fifer

Scotty Fifer isn’t the worst, but he does seem a little smug, and I can never, EVER forgive him for bringing “Fifer Scissors” into my world. Truth is that whenever Tony Horton mentions that we’ll be doing anything involving scissors, I groan. That Scotty Fifer had to introduce another variation of scissors into the P90X universe is INEXCUSABLE. For shame, Scotty! For shame!

16. Eric

I don’t mind Eric. He owns a boat. And he’s from Belgium. That’s his thing. He seems a touch cocky though. Either way, he signals the transition point on this list from where the cast goes from being annoying to merely bland.

15. Audra

Speaking of bland, here’s Audra. Who? Exactly. She’s the Ann Veal of P90X. Given that she appears on the longest DVD of the bunch (Yoga X) and the most often viewed workout (Ab Ripper X), it’s shocking that I still couldn’t pick her out of a crowd. Having that little personality is a talent. Or maybe an anti-talent. Whatever it is, Audra is the most forgettable — and therefore inoffensive — of the crew.

Who’s that? OH. It’s AUDRA.

Wow, we’re only at 15? I’m dogging it!!

14. Shauna / Shawna

There’s some controversy online about the spelling of Shauna’s name (does it have a u or a w? Who knows??). That might be the most exciting thing about her. Actually, wait. I’M PUSHING MY OWN PERSONAL PAUSE BUTTON. Shauna does have something exciting about her: she always looks like she’s enjoying some sort of sex fantasy whenever she stretches. And boy, can she stretch. She’s so flexible she makes Gumby look like the Tin Man (or is that Adam?). Either way, she could certainly pose FOR THE COVER OF DOWNWARD DOG MAGAZINE. Best downward dog of her life, I’m sure.

13. Jason

Jason… Jason… who’s Jason again? Oh yeah. HE’S THE RIP KING. And engaged to Vanessa. Looks like he didn’t take Tony’s tip of the day: engage… and I don’t mean go out and GET engaged. My only exposure to Jason is on Ab Ripper X (again, I haven’t done Cardio X); so I really know nothing about this guy except that he just loves flinging his arms in the air while doing seated bicycles. Damn him. Johnny Intense like no one’s business.

12. Joe Bovino

Man o Manischewitz. What to say about Joe Bovino? I sort of like Joe Bovino, if only because he must endure Tony perpetually insisting that they’re twins. They’re not. Plus, he has very impressive triceps! Or as Tony calls them, DIAMONDS OF GOLD.

Halfway done with the list. Party’s almost over! What a bummer! If you’re dogging it, just hit the pause button, and when you’re back, we’ll be right here.

11. Dave

Dave is a little bland, making his lone, quiet appearance on the Chest & Shoulders & Triceps DVD. But he’s rather jacked AND a substitute school teacher, a combination which I think is sort of awesome. Part of me wonders if he’s secretly a superhero. I also wonder if he quietly hates the other cast members. He probably does, and I like that.

10. Sophia

To paraphrase Tony, Sophia is GORRRRGEOUS. Ranking as the hottest lady of the bunch, this dentist-in-training has swell teeth and a sexy voice to boot. She clearly seems to be taking the easy road at times on the Legs & Back disc, but… she’s so pretty! I do always wonder though… if Dreya Weber hadn’t taken off her sweatshirt, would Sophia have done the same? I mean, was Sophia intending to take the sweatshirt off just moments after Dreya, or was she merely catering to some self-imposed sweatshirt-stripdown peer pressure? Part of me thinks she would have kept hers on a little longer if she had her druthers. These are the things I think about.

9. Bobby Stephenson

P90x Ab Ripper X Full Video

Good ol’ Bobby Stephenson. He seems like a solid dude. He’s an amiable guy, and on the Back & Biceps DVD, he’s the only one NOT clamoring for screen time (as opposed to Katie and Timmy). For that alone, he lands in the top ten.

8. Tony Lattimore

Here’s why I like Tony: he often times seems like the only one who knows what he’s doing during Kenpo-X. Talk to anyone, and they’ll tell you: keep your eye on Tony Lattimore for form. It’s true. GRAB PULL PUNCH!

7. Laura

I like Laura because she’s older than anyone else in the cast, and yet she’s plugging right along with the best of them. Of course, then I feel bad that she can do significantly more than I can (you don’t want to see me attempt a plyo-pushup), but hey, that’s okay. More power to her. Plus, we can see that Tony especially likes her as he often sidles up next to her to make some silly joke or comment. Aw, I love LAURONY.

6. Maren

When it comes to Maren, there are only three words necessary: GERMAN POTATO SOUP. Yes, that’s the imaginary brew she stirs up during the world famous Karen pot stirrers, and dammit if it doesn’t make me hungry every time. Maren seems like a sweet girl — trying her best just like the rest of us. Heck, she’s not just trying her best, she’s FORGETTING THE REST. Also, fun fact: she’s a hardcore porn star too! What? You didn’t see Joey Silvera’s Fashion Sluts 11? Me neither. I’m not sure I want to see Maren having sex. Part of me fears that she’ll sound like a pterodactyl backing out of trouble. KAW KAW!!

I’m in a good mood today, man. You in a good mood?

5. Dreya Weber

Some people love the “gorgeous” Dreya. Some people hate her. Here’s one thing we can all settle on: she flies through the air with the greatest of ease. Call me insane (and lord knows there ain’t no such thing as a sanity clause), but I like Dreya. She’s tough, a little manly, and she always smiles. You can tell that she and Tony really get along, and any friend of Tony’s is a friend of mine (except for anyone on the bottom part of this list… I’m looking at you, DOM). Anyway, I know some of you may be upset that I’ve placed Dreya so high, but what the hell, life is good, I’m the leader, I can do whatever I want.

P90x Ab Ripper X Facebook

4. Erik Stolhanske

Give Erik some credit. Not only is he part of the Broken Lizard comedy troupe (Supertroopers), but he has one leg, and he still shows up for Plyometrics. AND he makes jokes about it. There seriously have been times when I’ve wanted to collapse on the floor in a puddle of my own sweat during this workout, but then I realize that if Erik can do it with one leg, I can do it with two. Even better, Erik isn’t all DOM about it. He’s not showy. He just does his thing. He proves that YOU CAN DO ANYTHING FOR THIRTY SECONDS IF YOU PUT YOUR MIND TO IT. In other news, I can’t always do anything for thirty seconds, even if I put my mind to it. Although, if it’s resting and drinking water, I certainly have that down.

3. Daniel Haas

About an hour into the Yoga X DVD — when every muscle in your body is trembling, sweat is dripping down your face, and you’re seriously contemplating burning down the offices of Downward Dog magazine — perhaps the last thing you want to see are all those people on screen bending and contorting their bodies like a bunch of pretzels. It can be defeating. And then there’s Daniel Haas. Seeing his imperfect form gives you hope (unlike Wesley Idol’s imperfect form, which just looks lazy). Daniel Haas makes me realize that I’m truly a work in progress, just like he is. Also, he seems cool.

2. Adam

Ah, Johnny-trainer-stretchy-dancer boy. Adam is arguably the most physically fit member of the P90X cast. That’s probably why he prances around shirtless through two-thirds of the videos he’s in. We probably should hate Adam for the way he breezes through Ab Ripper X or Yoga Belly 7 (“HIT MY HAND. HIT MY HAND!!!”). But we don’t. His stone-cold face shows determination and grit (as opposed to Phil, whose face shows anger and bitterness). And then we get to Core Synergistics, and Adam is all smiles and giggles, especially at the end when he tries to go for some bonus reps and fails miserably. Wait, Adam can fail? HE’S JUST LIKE US! And quite frankly, I don’t know how he doesn’t get faked out when Tony says “Add ’em” and then later has to say, “Add the arms, not Adam back there.” The fact that Adam doesn’t flinch always impresses me because I would have been like “YES? YOU CALLED MY NAME???”

Of course, must I even mention the coup de grace? It happens during Yoga. The group is doing frog, and Shauna winds up touching Adam’s foot. So what does he do? Adam wiggles his toe to say hi. HE WIGGLES HIS TOE TO SAY HI. I mean, this man is a GENTLEMAN. There’s only one person who could possibly top that. You’ve probably already guessed who it is.

All this tension… I hate it…

But I love it…

Get ready…

P90x Ab Ripper X Workout Video

‘Cause it’s coming…

1. Pam

Although, they call her…

1. BLAM!!!

Pam is a private investigator, but more important than that, she is the recipient of the most important nickname in all of P90X: PAM THE BLAM. Everything else is irrelevant. Just make sure of one thing: don’t stand in the creek ’cause Pam will run you over!

Wow. That’s the end. Take in the fact that you just did all that.

Who are your favorites? And what are your favorite quotes?